![]() TikTok has responded by improving its privacy policies and becoming more transparent about how it collects and uses user data. The app has faced criticism for its handling of user data and privacy concerns, with some governments even going as far as to ban the app altogether. However, TikTok has also been the subject of controversy. Many of the app's trends and challenges have spilt over into popular culture, with celebrities and brands creating their own TikTok accounts to engage with their audiences. TikTok has become a cultural phenomenon, with its influence extending beyond just social media. ![]() This feature has become a popular way for users to collaborate and create content together. This allows users to create a split-screen video with another user, either by responding to their video or by creating a video that can be used for a duet. One of the unique features of TikTok is its duet function. The app has provided a platform for these creators to gain exposure and connect with a global audience. Many users showcase their skills in areas like singing, playing musical instruments, and performing magic tricks. TikTok has also become a platform for creators to share their talents with the world. These skits can range from silly to satirical, and many TikTok users have gained massive followings by creating and sharing this type of content. Users can create short videos that are designed to be funny, often featuring quick cuts and snappy dialogue. This type of content is particularly popular with younger users who enjoy reenacting their favourite scenes from movies and TV shows.Ĭomedy skits are also popular on TikTok. Users can choose a clip from a movie or TV show and lip-sync to the dialogue or music. Many of these dance challenges go viral, with users from all over the world participating and putting their own unique spin on the choreography.Īnother popular type of content on TikTok is lip-syncing videos. The app has a vast library of music tracks, and users can create their own dance routines to these songs. One of the most popular types of content on TikTok is dance videos. This means that users can quickly find and engage with content that is relevant to their interests, making the app incredibly addictive. The main feature of TikTok is its algorithm, which is designed to show users content that they are likely to enjoy based on their previous activity on the app. In 2017, the app was launched globally under the name TikTok, and it has since become one of the most popular social media platforms in the world. ![]() The app was first launched in China in 2016 under the name Douyin, and it quickly became a massive success. These videos can be about anything, from dancing and singing to lip-syncing and comedy skits. It is a platform where users can create short-form videos that are typically 15 to 60 seconds in length. However, the survey data show that the amount of political news respondents reported seeing on TikTok is directly related to their perceived political-ideological ‘sameness’ as most of the users they follow on the app.TikTok is a social media app that has taken the world by storm in recent years. This study did not find that more exposure to political news on TikTok correlated with the degree or direction to which participants indicated their ideology had changed. There was no clear pattern between party affiliation and direction of ideological change along the political spectrum. When asked to identify the political-ideological nature of their shift in ideology, most respondents indicated that they had become only moderately more liberal or conservative (as opposed to much more) since regularly using the app. Most participants indicated their political ideology shifted “A great deal” or “A lot” over the course of their regular use of TikTok. This study’s original survey data showed that only 9% of respondents reported their political ideology had not shifted at all. Previous studies have found that exposure to political information through social media affects individuals’ political beliefs and engagement, though the intersection of TikTok, young adults, and shifts in political ideology has been largely uninvestigated. This research examines how the political ideologies and identities of young adults (aged 18 to 25) in the United States are affected by regular use of the social media app, TikTok.
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